SKILLS + SERVICES
I Apply Strategic Design Solutions
Versatile human centred design expertise for projects of any scale
User experience and interface design that solves complex problems. I create intuitive digital experiences through research driven design that balances user needs with business objectives.
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- User research & usability testing
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- Information architecture & wireframing
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- Interface design & prototyping
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- Interaction design & micro animations
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- Usability audits & optimisation
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End to end product design from concept to launch. I work with cross functional teams to define product strategy, design user centred solutions and guide implementation.
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- Product strategy & roadmaps
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- User journey mapping & personas
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- Feature definition & prioritisation
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- Design systems & component libraries
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- Cross functional collaboration
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Holistic service design for enterprise environments. I map customer experiences, identify pain points and design solutions that work within regulatory and technical constraints.
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- Customer journey mapping
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- Service blueprinting & process design
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- Digital transformation strategy
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- Organisational design alignment
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- Cross functional team facilitation
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Strategic brand positioning that drives growth. From technical to lifestyle brands, I create cohesive experiences that connect with audiences and deliver measurable results.
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- Brand positioning & strategy
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- Multi channel experience design
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- Content strategy development
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- International market adaptation
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- Launch strategy & implementation
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Pioneering user experiences for cutting edge technology. I make complex innovation accessible through intuitive design for blockchain, AI, voice interfaces, and emerging platforms.
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- Blockchain/Web3 interface design
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- AI system transparency & explanation
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- Voice experience design (VUI/VXD)
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- Complex system simplification
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- Technology adoption strategy
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Scalable design frameworks that ensure consistency and efficiency. I build comprehensive systems that unify teams, accelerate development, and maintain quality at scale.
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- Component library development
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- Design token architecture
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- Documentation & guidelines
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- Cross platform consistency
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- Team adoption & training
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Strategic organization and structure of digital experiences. I create logical, intuitive pathways that help users find what they need while supporting business goals.
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- Site mapping & content strategy
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- Navigation design & taxonomy
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- Search & findability optimisation
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- Content modeling & organisation
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- User flow optimisation
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Creative direction and visual identity across all mediums. Designs that strengthen brand recognition and enhance user engagement through digital products, packaging, physical spaces, and marketing assets.
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- Visual identity & style guides
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- Creative direction & art direction
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- Typography & color systems
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- Iconography & illustration
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- Marketing & campaign visuals
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